Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Low alcohol drinks are those that contain between 0.5% and 1.2% alcohol by volume. Marketers should ensure that low alcohol drinks are not promoted in a way that encourages their irresponsible consumption and should not depict activities that require complete sobriety.
Last modified : 22 March 2012