Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Marketers who claim they do not test on animals (or claim they are “against animal testing”) should neither have tested the product or its ingredients on animals nor sourced ingredients from suppliers who have tested them on animals.
Marketers placing pro-vivisection or anti-vivisection ads should see ‘Animal Testing: Research’.
Last modified : 29 June 2010