Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Calls to 0843, 0844 and 0871 numbers are charged at a higher rate than standard calls on BT’s most popular call plan (BT Unlimited Weekend). CAP recommends that the cost of calling those numbers should be made clear in ads. See ‘Chargeable 08 numbers: General’.
Calls to 0843, 0844 and 0871 numbers are charged at different rates depending on the numbers that follow the first four digits.
References to the charges levied for different numbers can be found on BT’s Residential price list.
This will need to be cross-referenced with the actual charges listed on BT's website.
At present, for calls that are charged by the minute, we recommend:
“Calls cost 10.9p plus up to Xppm from BT Unlimited Weekend Plan. Mobile and other providers’ charges may vary”.
Alternatively, if they know the total cost of the call, for example, because callers are being invited to hear a message of limited length or because calls are charged at a set price, marketers could state “Calls cost Xp from BT Unlimited Weekend Plan”.
Phonepayplus regulates 0871 numbers and CAP recommends that marketers should contact PhonepayPlus for advice on the pricing information that should be included in marcoms. Its website address is www.phonepayplus.org.uk
Last modified : 31 January 2012