Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on ‘Therapies, General’.
Iridology claims to use changes in the eye to diagnose illness. CAP has seen no evidence to prove that it works and practitioners should limit themselves to claims of availability only.
In July 2007 the General Media Panel considered the application of rule 12.3. It concluded that complementary and alternative therapy practitioners offering significant or invasive treatments should encourage consumers to take independent medical advice before committing themselves to the treatment.
Guidance on Health Therapies and Evidence QA (Sept 2011)
Last modified : 10 April 2012