Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Unless otherwise stated, quoted fares should apply to flights departing between one and six weeks after the marketing communication appeared. If flights are not available during that time, marketing communications should state either the date for which the fare is applicable or when they are available by other means, e.g. “last minute deals”, “Christmas specials”, “get away this Bank Holiday” or similar.
See Help Note on Travel Marketing.
Last modified : 26 July 2010