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Advergames

Advergames

17 May 2012

What are advergames, which rules apply and what is the ASA’s experience of regulating them?

Cosmetic Advertising

Production techniques in cosmetics advertising: 12 months on

17 May 2012

In April 2011, CAP and BCAP launched a Help Note on the use of production techniques in cosmetics advertising. How has that guidance impacted on complaint levels and ASA adjudications over the past 12 months?

2012 Olympics

Marketing and the Olympics: we quiz LOCOG for answers

10 May 2012

As advertising plays a big part in the success of any Olympic Games we took the opportunity to ask the London Organising Committee for the Olympic Games (LOCOG) about its role in protecting the advertising rights of official Olympic partners and what pitfalls non-partners should avoid.

Olympic ticket Ads

Unauthorised Selling Of Olympic Tickets

10 May 2012

Whether you’re looking forward to the Games or not there is a strong chance you could be asked to run an ad for someone selling tickets to them.

Sexual imagery in outdoor advertising

Sexual imagery in outdoor advertising: drawing the line

19 April 2012

Following the Department for Education’s report on the commercialisation and sexualisation of childhood, authored by Reg Bailey, the ASA reviewed its assessment of sexual imagery in outdoor advertising.

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