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insight

Latest news from
the Commitee of
Advertising Practice
(Non-Broadcast)
27 May 2010

New Travel Marketing Help Note: Preparing your campaign for take-off

2009 stats reveal that the travel remains amongst the ASA’s top 10 most complained about sectors.

CAP’s recently published Travel Help Note contains significant revisions to the previous guidance and, having been written in close consultation with the industry, aims to address these potential pitfalls by bringing together, in one document, advice relevant to a broad cross-section of travel marketers. Read more. 


 

CAP / ASA Annual Report 2009 - Responsive regulation for an evolving industry

The CAP and ASA Annual Report 2009 is now published and reveals how the two organisations worked together in 2009 to provide a 360 degree regulatory system that remains current and responsive in an ever evolving industry.

The report reveals:

  • 28,978 complaints about 13,956 ad campaigns
  • There was a 10% decline in the number of ad campaigns complained about. Read more

CAP and BCAP win EASA Best Practice Award

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have won the European Advertising Standards Alliance (EASA) Best Practice GOLD award 2010. 

The accolade is in recognition of CAP and BCAP’s comprehensive and highly successful review of the UK Advertising Codes. Read more on CAP website. 

 

Dates for your diary
Advice:am - Gambling
9 September 2010
Advice:am - Digital advertising
23 September 2010
Advice:am - Environmental claims
14 October 2010 
More details

 

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